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Scheduling - Add Online Scheduling To Your Website

Updated over 2 months ago

  1. Click on extras

  2. Click on scheduling

  3. Click on settings

  4. Click on sites and settings

  5. Is the new patient scheduling link and the new patient website embed code

  6. Is the link for existing patients to schedule

That will provide you the 'new patient' and 'existing patient link' to share with your webmaster.

Things To Consider About Your Website

  1. Most people start their search on mobile. They usually want a local provider near their home or work within a 20-minute drive, unless they're seeking a specific specialty you offer. Here's how they typically navigate your site once they're in your area

  2. First, they check reviews. No reviews often mean they won't consider you.

  3. Next, on mobile, they start with your home page. They usually only scroll down one screen, so the most important things should be at the top:

    1. (1) Your practice name (so they know they're in the right place)

    2. (2) Clickable phone number for calling or texting

    3. (3) Offer new patient specials upfront.

    4. (4) Add online scheduling for new or existing patients

  4. Normally, a patient will either go to the 'new patient special' page or read about the 'provider(s)' next. If they go to the provider page, they should have a clear path to return to the 'new patient special' page. If they go to the 'new patient special' page next, you should inform them enough to make a scheduling decision.

  5. New Patient Special page

    1. Patients only care about W.I.I.F.M. aka 'what's in it for me'

    2. They are usually in pain, and want to know what to expect on the first visit. Tell them what they will receive when they schedule an appointment, and if possible, let them know how much it will cost. If you have availability and make it easy to schedule online, patients will make appointments.

    3. You can use the embedded scheduler or put a button on the site, see examples below. The button is a link that redirects the patient/potential patient to a separate scheduling page. The embedded scheduler will allow the patient to stay on the same page.

    4. If you accept insurance, share popular ones you accept.

    5. Add clickable texting, phone number on this page, and some prospective patients will text their questions directly to TrackStat.

      1. Your webmaster should know this, but this is how you do it. Start with a href link and enter your number with the international +1 format. See example below.
        <a href="sms:+17607778377">Text Us!</a>

  6. If someone clicks 'schedule online,' make sure the page has separate buttons for 'existing patients' and 'new patients.' It should be clear and easy for patients to choose their entry point. See example page below

  7. Regarding availability, if you do not have availability within 10 days, you need to tweak your online scheduling settings until you can fit them in. Unless you are a specialist, most new patients want to get in for a pain related service A.S.A.P.

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