Campaigns - Drip - Patient Education

Education messages can be triggered in a variety of ways. Typical triggers are:

Drip education messages will be delivered the day after the appointment with the LAST VISIT filter.

If you need your message needs to be delivered after the appointment on the same day, 1 hr or 2 hrs after the appointment, please feel free to create this message with the APPOINTMENT REMINDERS.

If you are okay with the message (email or text) being delivered the next day, we suggest you use the drip campaigns. If you must deliver the message the same day after the appointment, consider using appointment reminders.

Here are sample video script ideas, but you can use AI to create your own with Claude or ChatGPT

✅ Video 1: How Your Joints Function to Fight Pain

Title: Your Joints Are Built to Move — and Heal

Script:

“Let’s talk about something amazing — your joints.

They’re not just hinges that let you move — they’re part of your body’s built-in pain control system.

Every time a joint moves through its normal, healthy range, it sends signals to your brain that help suppress pain fibers — these are called nociceptors.

But when a joint gets stuck or restricted, those pain signals start firing — and they don’t stop. That’s why people feel stiff, achy, or even develop chronic pain over time.

Chiropractic adjustments help restore that normal joint movement, and by doing that, we’re not just cracking your back — we’re quieting those pain signals and actually helping your body heal from the inside out.

So, every time you get adjusted, you’re helping your nervous system turn the volume down on pain and turning the dial up on healing.”

✅ Video 2: Chiropractic Isn’t a One-Time Fix — It’s Like the Dentist

Title: Chiropractic = Hygiene for Your Spine

Script:

“You brush your teeth every day. You (hopefully) floss. But you still go to the dentist for cleanings, right?

Your spine works the same way.

Every day, you’re doing things that are unnatural for your body — sitting for hours, staring down at your phone, driving, stressing out.

Those habits add up — and just like plaque on your teeth, your spine and nervous system need regular care.

That’s where chiropractic comes in.

Your treatment plan isn’t meant to replace the daily work — like stretching, moving, and hydrating — it’s meant to enhance and support it. Just like a hygienist helps you maintain oral health, I’m here to help you maintain spinal and nervous system health.

Think of adjustments as your routine clean-up — helping you stay pain-free, mobile, and ahead of bigger issues.”

✅ Video 3: Why You Might Feel Worse Before You Feel Better

Title: “Why Do I Feel Sore After an Adjustment?” Here’s the Truth.

Script:

“Ever go to the gym after some time off and feel sore the next day?

It’s not a bad thing — it’s your body adjusting, adapting, and rebuilding.

Chiropractic works the same way.

When we start moving joints that have been locked up, tight, or inflamed for a while, your body might respond with soreness or temporary discomfort. It’s totally normal.

In fact, that soreness is often a sign of healing — your nervous system is rebooting, muscles are rebalancing, and inflammation is shifting.

Think of it like hitting ‘reset.’ And just like with exercise, sticking with it is how you get stronger, more flexible, and pain-free over time.

Absolutely! Here are 3 more chiropractic retention video scripts (Videos 4, 5, and a bonus 6) that build on your message, educate patients, and reinforce why consistency matters. These are great for reinforcing care plans and boosting long-term retention.

✅ Video 4: “Motion Is Lotion” — Why Movement Heals

Title: Movement Heals – Here’s Why You Need to Keep Moving

Script:

“You’ve probably heard the phrase: ‘motion is lotion.’ It’s not just a catchy line — it’s backed by science.

Your joints are nourished by movement, not blood flow. So when you move your spine, hips, shoulders — you’re actually bathing those joints in synovial fluid. That’s your body’s natural joint lubricant.

The more your joints move through their full, healthy range, the better they heal, stay strong, and resist wear and tear.

Chiropractic adjustments help restore and maintain that motion. But your part? Keep moving. Whether it’s walking, stretching, or exercise — movement is what keeps your joints young.

Motion is lotion — stay active, stay aligned, and you’ll feel the difference.”

✅ Video 5: The Nervous System Connection

Title: Why Chiropractic Is Really About Your Brain

Script:

“Here’s something most people don’t realize — chiropractic care isn’t just about your spine, it’s about your nervous system.

Your brain sends signals down your spinal cord, through your nerves, to every single part of your body — muscles, organs, immune system, digestion — all of it.

But when a spinal joint gets restricted or misaligned, it creates interference in that system. Think of it like a kink in a garden hose — the signal doesn’t flow properly.

When we adjust the spine, we’re not just fixing a sore back — we’re removing interference and helping your brain and body communicate clearly.

That’s why so many people report better sleep, digestion, energy, and even mood after chiropractic care. It’s not magic — it’s neurology.”

✅ Video 6: What If I Feel Fine — Do I Still Need to Come In?

Title: “I Feel Fine — Why Keep Coming?”

Script:

“I love when patients say, ‘I feel great, so I guess I don’t need to come in anymore?’ — because it means the care is working!

But here’s the thing — feeling fine doesn’t always mean everything is functioning fine.

Pain is the last thing to show up, and often the first thing to go away. But by the time pain shows up, the problem may have been building for weeks, months, or even years.

Just like brushing your teeth when they’re not hurting, or servicing your car before it breaks down, routine chiropractic care is about prevention — not just pain relief.

If you’re feeling good, awesome. Let’s keep it that way.”

Perfect! Since you already have six videos, here are the next ones starting with Video 7, continuing your chiropractic retention series. Each one keeps your tone educational, relatable, and retention-focused:

✅ Video 7: The Long-Term Payoff of Chiropractic Care

Title: Why Chiropractic Works Best Over Time — Not Just Once

Script:

“Chiropractic care isn’t just about the quick fix. Yes, adjustments can give fast relief — but the real magic happens over time.

Think of it like training at the gym or learning a skill — consistency is what creates real, lasting results.

Each adjustment builds on the last one, helping your spine, muscles, and nervous system stay in balance. That means fewer flare-ups, faster recovery, and more energy for the things you love.

So if you’re wondering, ‘How long do I have to keep coming?’ — it’s not about obligation. It’s about investment — in your health, function, and long-term freedom.”

✅ Video 8: Why Restoring Alignment Improves Sleep

Title: Better Alignment = Better Sleep

Script:

“Ever toss and turn all night and wonder why you’re not comfortable — even with a good mattress?

It might not be your bed. It might be your spine.

When your body is out of alignment, your nervous system stays on high alert, making it harder to relax, fall asleep, and stay asleep.

Chiropractic adjustments help reset your nervous system and calm down the physical tension that builds up through the day. That means your body can rest, recharge, and recover — like it’s supposed to.

So if you’re not sleeping well, don’t count sheep. Let’s check your spine.”

✅ Video 9: Maintenance Care – Why You Still Come In After You’re Out of Pain

Title: Why Maintenance Care Keeps You Ahead of the Pain

Script:

“A lot of people ask, ‘If I’m not in pain, do I really need to keep coming?’

The short answer? Yes — if you want to stay ahead of the pain.

Pain is usually the last symptom to show up and the first to disappear. That means feeling good doesn’t always mean the issue is gone — it just means it’s no longer screaming at you.

Maintenance care helps us catch dysfunction before it turns into a flare-up, and it supports your nervous system, posture, and joint health long-term.

Think of it like a tune-up — not a repair. Let’s keep you running smooth, not reacting to problems.”

✅ Video 10: Travel & Stress – Why Your Spine Feels It

Title: Travel, Stress, and Your Spine — What You Should Know

Script:

“Traveling? Sitting for long hours? Under more stress than usual?

Your spine feels it — even if you don’t right away.

Travel, whether it’s in a car or on a plane, puts your body in awkward positions for long periods. Add in the stress of delays, sleep changes, and rushing around, and your nervous system goes into overdrive.

That’s why so many people feel tight, sore, or drained after travel or during stressful seasons.

Regular chiropractic care helps your body adapt better, recover faster, and stay in balance, no matter where life takes you.”

Love it! Here’s your updated series continuing from Video 11 with the topic-specific retention videos you liked — covering golf, pickleball, headaches, and more — with their new numbers so everything stays in order:

✅ Video 11: Headaches – The Missing Link

Title: Your Headache Might Be Coming From Your Neck

Script:

“Most people think headaches start in the head — but they often start in the neck.

When your upper cervical spine gets restricted, it creates tension in the muscles and nerves that lead directly to your head. That pressure builds up — and boom: headache.

Chiropractic care helps by restoring motion and reducing pressure where it starts. Instead of masking pain with pills, we go to the root — so you can think clearly, work better, and live pain-free.

Headaches aren’t normal. Let’s fix the cause — not just the symptoms.”

✅ Video 12: Golfers – Stay Loose, Hit Further

Title: Want to Improve Your Swing? Start With Your Spine

Script:

“If you’re a golfer, you know the swing is everything — and that swing starts with your spine.

Even small restrictions in your back or hips can limit your rotation, throw off your timing, and affect power and accuracy. Worse? It can lead to overuse injuries in your shoulders, wrists, or lower back.

Chiropractic adjustments help restore mobility, balance, and control — all things that translate into a smoother swing, better contact, and fewer aches after 18 holes.

Want a longer, pain-free season? Get adjusted. Your body — and your game — will thank you.”

✅ Video 13: Pickleball Recovery & Injury Prevention

Title: Pickleball Pain? Here’s How to Stay on the Court

Script:

“Pickleball’s fast, fun… and tougher on your body than you think.

Explosive side-to-side movement, quick reflexes, and long rallies put pressure on your ankles, knees, hips, and spine — especially if your joints aren’t moving well to begin with.

Chiropractic care helps by improving joint mobility, reducing inflammation, and supporting balance — so you can move faster, cleaner, and with less risk of injury.